Check Yes – Multi-Channel Campaign

ConnectLife - formerly known as Unyts -  is Western New York’s only organ, eye, tissue and community blood center. Their commitment is to enhance and save lives through organ, eye, tissue and blood donation while maintaining respect for those who give the Gift of Life. 

The “Check Yes” campaign was developed by Block Club to bring attention to the high number of Western New Yorkers waiting for organ transplants or who need regular blood transfusions, and encourage everyone to become organ and blood donors. The campaign won numerous awards from the American Advertising Federation of Buffalo, including 2016 Best of Show for "Save Warren?".

My role in this project was to be the internal lead on visual development of integrated campaign across print literature, digital assets, web banners, social media graphics, and direct mail. I translated complex healthcare messaging into clear, compelling visual narratives that drove organ, eye, tissue, and blood donor registrations for Unyts.