Hamburg Brewing Company

Brand System Implementation & Expansion

In-house design lead taking over agency-developed brand system. The three areas of focus are Craft Beer, Hard Cider, and Craft Soda. Expanded template across 20+ additional flavors, cartons, sell sheets, pull-up banners, and all marketing collateral. Curated a scalable visual identity system designed for seamless cross-platform consistency, enabling rapid asset creation across digital and physical touchpoints while protecting brand integrity. Maintained strict asset organization and established documented hand-off protocols to ensure zero-delay turnarounds between design development and print production. Collaborated daily with production, sales, taproom, and vendors to maintain brand consistency across all product lines and new market launches.