Hamburg Brewing Company

Brand System Implementation & Expansion

In-house design lead taking over agency-developed brand system. The three areas of focus are Craft Beer, Hard Cider, and Craft Soda. Expanded template across 20+ additional flavors, cartons, sell sheets, pull-up banners, and all marketing collateral. Collaborated daily with production, sales, taproom, and vendors to maintain brand consistency across all product lines and new market launches.